Content
Almatbakh is a project focused on providing Iraqi food preparations that encourage replacing fast food consumption and adding a new flavor to meals by offering homemade food prepared by Iraqi mothers, available at all times. In this identity, we focused on showcasing a part of the Iraqi kitchen, drawing inspiration from shapes that have lived in our memories since childhood, through a set of patterns that represent the walls inside the Iraqi kitchen, as well as the colors found there. We worked on connecting food with emotions, portraying the mother as a central element in the brand and visually representing her as well. We aimed to make the identity close to the audience in a dynamic way, which made it highly adaptable. We presented an identity that blends tradition and evolution, infused with emotions.
